Creating a blog that is very popular, is no longer a fantasy these days. There is a lot of evidence on the Internet that can guide you to do LurnSummit professionally. If you are truly committed to it, you will not have the right to specialize in marketing through social networks and promotional means. It is now easy.
But the hardest part of blogging is generating a positive return on your investment.
Over the past 7 years I have created 4 blogs. Each of these blogs has never exceeded 20,000 visitors per month, but also – and most importantly – many visitors have turned into clients in the different types of business I do.
What I have learned over the past 7 years is that the most difficult part of this process is to enhance the profitability of blogging. It is harder. Even harder to bring visitors to the blog, but I feel that I have a well-functioning equation. Succeed with you, as you succeeded with us in digital business.
If you have a product or service, you must keep in mind the obligation to make free consultation. These web meetings are not a requirement only for the product or service you provide, but instead, this advice should be about adding benefits and value to your target customers .
For example ..
Although we sell integrated solutions and designs to customers on Digital Business, we are constantly maintaining a web conferencing session on the marketing of different products / services related to our product, as if our customer were a marketer like us.
By giving them useful information about what marketing is, we build confidence and brand, which in turn leads to more customers and more subscriptions to our site.
Call for action
There are a thousand ways you can bring visitors from your blog to your main site, and the easiest way to do it is to call for action. There are 4 ways of effective calls to take a particular action, which you can easily use:
Add a bar at the top of the site: You can create a nice simple bar, orange – or any color you prefer – and place it in the top posts you write on your blog. In this interesting bar, you can place any message or invitation to take action that you want to tell your blog visitors to interact with. For example, you might write in this bar, “Learn how the World of Technology increases your visitors’ rate by 30% in 60 days.” If people click on the message at the bar, visitors are redirected to a landing page prepared for them. Page The sales letter I want to deliver to them, and turn them into my clients, both actual and potential customers. 7.53% of our readers click on the message placed at the top of the browser.
Link Link Navigation: By placing the previous bar you can include a link pointing to a page in your company’s website or even the companies of others.
Static (Inactive): In the sidebar of my blog, we place a static ad in which we display our products or third-party products. This ad is clicked at 3.94%.
Scrolling Ad: A new technique of advertising that is added to your blog. It is a scrolling ad where readers of your blog can drag the mouse wheel down to read the rest of the post. I got a 2.58% click on this ad. Provided that a side ad does not cover what the visitor reads, so that it does not become an annoying ad.
Although it seems that calling for action does not bring much interaction, but when you combine, you find that they make up about 15% of all visitors. In the end, these conversions are converted into a 5-digit monthly income, in the amount you offer to your customer. This is not the interest you accrue from the relationship you build with your customer for life, and the amount of your conversion to the purchase from you again.
Cases of study
If you’re targeting other companies as an initial type of customer for you, case studies are a great way to bring customers to your business. There are a few ways you can view this as follows:
Give up on the farm: The purpose here is not to secretly conceal your new customers from your old customers .. The cases of study you have passed which has a good conversion rate, are those that must be mentioned in detail. Make your customers feel like you’re blowing your own secrets in your work, so people can understand how your business is doing. Make sure you include a photo or video with a thank you note from the customer you’ve already signed up with. Then the most important point .. Sell your product or service while viewing the study cases on the new customer.
Promote your case studies: The easiest way to promote your case studies is to include them in a blog post. Just make sure they are useful to your readers, by teaching them something new. You can even put your study case in the sidebar and refer to it as an internal link to the blog, as I do on my site, or show it by highlighting it on the home page of your blog just like I do. Because I show my study cases in these two areas, I get 3.7% of my visitors on this link, but 4.19% of those visitors turn into customers and deals.
One of the easiest ways to turn your readers into customers is to give them a special offer, by writing a special post that gives you a special discount, or a bundle of products in one package, and you’ll find quite a few of them.
We have found that the best way to make good deals is to put a package of products in one package. For example, you can choose 4 customers / companies, and offer the same product to them at a discounted price to be bought together at the same time. The best part of this is to show you the deal on your blog – about the 4 companies – and ask them to show the subject in their blogs, and in this way you get the common support of your regular audience who follows your business, and the audience of those 4 companies.
Usually, the conversion rate for these deals depends mainly on the nature of your offer and the price, but to give yourself a sense of the power of conversions, you should at least make 10 deals with your readers, assuming that your visitors exceed 10,000 new visitors per month . If you can not achieve that, it means that your offer is not good enough.
Group email addresses
Our favorite way of converting our blog into a money-making machine is through e-mail. This process takes a lot of time and requires more effort, but its conversion rate is much higher than the previous rates.
Now let’s begin by learning about the suggested ways to collect email addresses from your blog:
Popup boxes: By activating a tool such as marketing a box, it is possible to register your mailing list from 1% to 3% of your blog readers.
Sidebar: By setting the registration form in the sidebar, you can convert from 0.5% to 2% of your blog readers to subscribers in your mailing list.
Your posts: At the end of each post, you can set up a subscription form in your mailing list, and you know that from 0.75% to 2% of your readers turn to subscribers in your mailing list using Lurn Virtual Summit method only.
I know very well that the percentages listed above vary greatly from user to user, but basically it depends on the number of ways you use the dialog box that invites subscribers to subscribe to your mailing list. It is better to give them an instant gift to give them in return for taking their e-mail. For example, an e-book, a free subscription to a paid site, a trial version of a new program, etc. Using such a stimulus, there is no doubt that the rate of conversion from readers to subscribers will increase significantly.
Once you get the e-mail of your blog’s clients, you’ll need to create a mailing plan that will be ready and ready for your site according to its nature. The e-mail plan usually consists of 3-7 emails and is automatically sent to subscribers according to a schedule related to the time the subscriber subscribed to the mailing list. With services like MailChimp, Aweber, or SendGrid, you can simply create such a table. With this valuable list of emails, you can communicate with your readers – your potential customers – and give them free information and promotions, and with time you’ll be able to sell a lot to them.
The skilled menu can convert 5% of your readers to customers. If you collect 100 emails, buy 5 of them, you will be the winner. If you feel uncomfortable writing the e-mails that will be sent to your mailing list subscribers, you can hire someone who is more efficient than you to do this professionally.
The main key to the art of writing e-mails using the art of Copywriting needs at first to learn well first, then build confidence Second, at this stage, do not waste your time .. Start sales immediately, and you can not do this to write only some e-mails , And by trial you can sell in the seventh letter from the beginning, since it is difficult to do such actions before the seventh letter.
Blogging can turn into a highly profitable process, just focus on turning your readers into actual customers. Once you convert them to customers, you know that after a period of time, 50% of your sales will be from these existing customers, that is, you will win a permanent customer over the years, as long as you meet a certain quality standard.
I usually wait until I have at least 10,000 readers a month, and I do not have a blog with less than that number, despite the fact that this is causing me a financial overload. The cost of maintaining the blog is more than the cost of the Lurn Summit income I get at the beginning To up to 10,000 readers.
Now let me learn from you ..
Do you know any way you can boost the profitability of your blog?
I would be happy if you would like to tell me the comments.